LOOKING BACK: UNITED COUNTRY’S GROUNDBREAKING LEGACY IN THE 1980S

LOOKING BACK: UNITED COUNTRY’S GROUNDBREAKING LEGACY IN THE 1980S

As United Country celebrates its 100-year anniversary, we’re taking a moment to look back at the remarkable milestones that shaped our journey over the last century. The 1980s were a defining decade—one marked by fast-paced innovation and growth that propelled our company and the industry forward.

In 1981, United Country made history when our first real estate catalog was formally added to the Smithsonian Institution. The 32-page catalog, originally published in 1928, wasn’t just a collection of property listings—it was a revolutionary approach to marketing rural and lifestyle real estate. Its inclusion in the Smithsonian’s significant business innovations collection honored it as a trailblazing piece of American real estate marketing history.

The recognition reflected more than a single publication—it represented the spirit of innovation that has defined United Country for a century. As we celebrate 100 years of service, we’re proud to carry forward that same pioneering mindset into the future.

A lot has changed since the 1980’s, but our mission remains the same. Take a drive through 100 years of United Country memories at UnitedCountry.com.