CELEBRATING INNOVATION: WINNERS OF THE 2024 UNITED COUNTRY AUCTION MARKETING COMPETITION

CELEBRATING INNOVATION: WINNERS OF THE 2024 UNITED COUNTRY AUCTION MARKETING COMPETITION

United Country Auction Services recently celebrated outstanding achievements in auction marketing with the prestigious 2024 Auction Marketing Competition. The winners were officially recognized at the United Country Real Estate’s 100th Anniversary Convention in Kansas City, MO, highlighting a celebration of innovation, creativity, and marketing excellence within the real estate auction industry.

We extend our heartfelt congratulations to all the winners of the 2024 Auction Marketing Competition. Among the most notable recipients, United Country | Blue Ridge Land & Auction from Floyd, VA, took home the coveted Best in Show award, showcasing their exceptional talent and commitment to excellence.

Here’s a closer look at the remarkable winners from various categories:

Residential Property Auction Marketing

• ·        First Place: United Country | Coffey Realty & Auction | Springville, IN
• ·        Runner-Up: United Country | Heard Auction & Real Estate | Clinton, OK

Commercial Property Auction Marketing

• ·        First Place: United Country | Heard Auction & Real Estate | Clinton, OK
• ·        Runner-Up: United Country | Real Estate and Auction Services, LLC | Croton, OH

Farm/Ranch Property Auction Marketing

• ·        First Place: United Country | AltaTerra Realty & Auction | Paris, TX
• ·        Runner-Up: United Country | Coffey Realty & Auction | Springville, IN

Equipment Auction Marketing

• ·        First Place: United Country | Real Estate and Auction Services, LLC | Croton, OH
• ·        Runner-Up: United Country | Eagle River Auctions | Hamilton, NY

Recreational Property Auction Marketing

• ·        First Place: United Country | Blue Ridge Land & Auction | Floyd, VA
• ·        Runner-Up: United Country | Midwest Lifestyle Properties | Portage, WI

Personal Property Auction Marketing

• ·        First Place: United Country | Midwest Lifestyle Properties | Portage, WI
• ·        Runner-Up: United Country | Heard Auction & Real Estate | Clinton, OK

Corporate Identity Marketing

• ·        First Place: United Country | Colorado Brokers & Auctioneers | Hotchkiss, CO
• ·        Runner-Up: United Country | Kentucky Lifestyle Properties LLC | Somerset, KY

Digital Auction Marketing

• ·        First Place: United Country | Blue Ridge Land & Auction | Floyd, VA
• ·        Runner-Up: United Country | Eagle River Auctions | Hamilton, NY

Auction Property Video Marketing

• ·        First Place: United Country | Blue Ridge Land & Auction | Floyd, VA
• ·        Runner-Up: United Country | Walton Realty & Auction | Upper Sandusky, OH

Auction Photography

• ·        First Place: United Country | Heard Auction & Real Estate | Clinton, OK
• ·        Runner-Up: United Country | Coffey Realty & Auction | Springville, IN

The United Country Auction Marketing Competition is an annual event that celebrates the industry’s most effective marketing campaigns. This year, over 140 entries were evaluated based on criteria such as creativity, effectiveness, message clarity, and visual appeal.

The winners were officially honored during the United Country 100th Anniversary Convention, held February 26-27, 2025, in Kansas City, MO. This milestone event not only recognized excellence in the industry but also inspired future innovation and success in the real estate auction world.

Congratulations to all the winners and thank you for your continued contributions to shaping the future of auction marketing!