LEVERAGING YOUR CIRCLE OF INFLUENCE TO GENERATE QUALITY LEADS

LEVERAGING YOUR CIRCLE OF INFLUENCE TO GENERATE QUALITY LEADS

One of the most consistent and valuable sources of business for real estate and auction professionals doesn’t come from expensive advertising or cold outreach — it comes from the people you already know. Your circle of influence is your personal and professional network: friends, past clients, neighbors, community contacts, and business partners who already trust you and can help connect you to future opportunities.

In this episode of The Sale Ring Podcast, we explore how to take a more intentional approach to cultivating that network. Rather than leaving referrals to chance, the discussion focuses on developing a systematic process to identify, organize, and engage the people who can most impact your business.

Listeners will learn how to:

• Identify who belongs in your circle of influence — not just friends and family, but individuals with strong community connections and complementary professions.
• Inventory and manage your relationships in a way that allows you to track communication, follow up effectively, and stay present in their minds.
• Engage your circle with purpose, through meaningful conversations, valuable information, and consistent touchpoints that make you a trusted and relevant resource.

The ultimate goal? To stay top of mind when someone in your circle — or someone they know — needs real estate or auction services.

Whether you’re looking to build a stronger referral pipeline or simply reconnect with your existing network, this episode provides practical tools to help you nurture relationships that lead to real results.

🎧 Listen now: Episode 126 – Leveraging Your Circle of Influence

Get more episodes packed with strategies and real-world insights at www.thesalering.com, or subscribe for free on your favorite podcast platform.