RECRUITING AGENTS IN NON-URBAN AMERICA: OPPORTUNITIES BEYOND CITY LIMITS

By
June 11, 2026
Main image blog

Rural and small-town markets offer distinctive opportunities for agents who understand the communities, lifestyles and property types that define them

RECRUITING AGENTS IN NON-URBAN AMERICA: OPPORTUNITIES BEYOND CITY LIMITS

Rural and small-town markets offer distinctive opportunities for agents who understand the communities, lifestyles and property types that define them.

Rural real estate is different, and so is recruiting professionals to serve it. In Episode 134 of The Sale Ring Podcast, Matt McClintick joins the conversation to explore the opportunities available to agents and brokers in non-urban markets.

Rural communities often depend on relationships, local knowledge and a deep understanding of lifestyle-driven real estate. An agent who understands the community can bring valuable insight to buyers and sellers that a generalist may not have.

For brokers, these markets can also offer opportunities to build specialized teams around land, farms, ranches, recreational property, country homes and other niche categories.

United Country was built around small towns and rural America, providing a platform designed to help professionals build businesses around those specialties while gaining access to national marketing, technology, training and support.

Listen to Episode 134 of The Sale Ring Podcast and explore opportunities with United Country.

Looking for more conversations that help you stay ahead in the auction industry? Explore every episode at www.thesalering.com or subscribe for free on your favorite podcast platform.