RECRUITING AGENTS IN NON-URBAN AMERICA: OPPORTUNITIES BEYOND CITY LIMITS
By United Country Auction ServicesJune 11, 2026
Rural and small-town markets offer distinctive opportunities for agents who understand the communities, lifestyles and property types that define them
RECRUITING AGENTS IN
NON-URBAN AMERICA: OPPORTUNITIES BEYOND CITY LIMITS
Rural and small-town
markets offer distinctive opportunities for agents who understand the
communities, lifestyles and property types that define them.
Rural real estate is different, and so is recruiting
professionals to serve it. In Episode 134 of The Sale Ring Podcast, Matt
McClintick joins the conversation to explore the opportunities available to
agents and brokers in non-urban markets.
Rural communities often depend on relationships, local
knowledge and a deep understanding of lifestyle-driven real estate. An agent
who understands the community can bring valuable insight to buyers and sellers
that a generalist may not have.
For brokers, these markets can also offer opportunities to
build specialized teams around land, farms, ranches, recreational property,
country homes and other niche categories.
United Country was built around small towns and rural
America, providing a platform designed to help professionals build businesses
around those specialties while gaining access to national marketing,
technology, training and support.
Listen
to Episode 134 of The Sale Ring Podcast and explore opportunities with United
Country.
Looking
for more conversations that help you stay ahead in the auction industry?
Explore every episode at www.thesalering.com or
subscribe for free on your favorite podcast platform.