THE UNITED WAY: MORE THAN A HISTORY, A STANDARD FOR SERVICE
By United Country Auction ServicesJuly 14, 2026
The principles associated with United Country founder Roscoe Chamberlain—hard work, integrity, service and continuous improvement—remain relevant to t
THE UNITED WAY: MORE
THAN A HISTORY, A STANDARD FOR SERVICE
The principles
associated with United Country founder Roscoe Chamberlain—hard work, integrity,
service and continuous improvement—remain relevant to today’s real estate
professionals.
More than a century after Roscoe Chamberlain helped
establish United Country, the principles associated with his leadership
continue to influence the company’s culture.
The United Way is built around fundamentals that remain
valuable in any era: do the job before you are asked, keep your commitments,
follow up, treat clients fairly and help others succeed.
Technology and marketing may change, but the foundation of a
successful professional relationship does not. Buyers and sellers still want
someone they can trust, someone who will communicate clearly and someone who
will follow through when the transaction becomes complicated.
Those values are especially important in rural real estate,
where relationships and reputation can extend across generations. United
Country’s century-long history is not simply something to celebrate. It is a
standard for how professionals serve their clients and communities today.